B2C website design examples

What makes a good B2C website?

Consumer websites compete for attention in seconds. Visitors are not obliged to read, compare or understand anything, so the design has to feel clear and appealing straight away. The best B2C websites are fast, easy to scan and built around a single obvious action: buy, book, sign up or download.

Use the websites above to see how brands that sell to consumers get that right.

What to look for in B2C website design

• Strong, honest visuals. Photography, illustration and motion do much of the selling. Look at how images show the real product or experience.
• A simple path to action. The fewer steps between interest and purchase, the better. Notice the placement and wording of buttons.
• Mobile-first thinking. Most consumer traffic arrives on a phone, so layouts, tap targets and loading speed matter as much as looks.
• Personality in the tone. Consumers connect with brands that sound like people. Read the headlines and button labels as well as looking at the layout.
• Reassurance at the right moment. Reviews, delivery information and return policies are most effective close to the decision.

Explore related styles and sectors

Many consumer brands lean on a recognisable style, so browse the playful, colourful and simple websites for different approaches. For shops, see the e-commerce websites.

If you design for businesses instead, the B2B websites collection shows a very different set of priorities.