SaaS website design examples

SaaS website design: patterns worth learning from

SaaS websites share a goal: turn a visitor into a trial, a demo request or a paying customer. Because the product is intangible, the site has to do the work of a salesperson, a demo and a manual. That is why the best examples are so carefully structured.

Browse the websites above and compare how each one handles the same pieces of the page.

The building blocks of a SaaS website

• Hero. A clear promise, one main call to action and a first look at the product. Compare hero section examples.
• Social proof. Logos, ratings and quotes that make the claim credible. See social proof examples.
• Features grouped by benefit. Not a list of functions, but a set of outcomes. See features section examples.
• How it works. A short explanation that makes starting feel easy. See how it works examples.
• Pricing. A transparent view of plans and costs. See pricing page examples.
• FAQ and final call to action. Answers to the last objections, followed by one more clear next step. See FAQ examples.

Learn the structure in depth

Our guide to SaaS landing page design explains how these parts fit together, and the guide to pricing page design goes deeper on the page where visitors decide.

Many SaaS products are built for businesses, and a large share are technology companies. Both collections show how the same ideas work in different markets.